A very robust Commerce feature with these key tools: (1) In site Shopping Cart, (2) Selectable E-Commerce Options (None, PayPal, CardService), (3) Store Departments, (4) Unlimited Products, (5) Custom Product Attributes, (6) Inventory Management and Rules, (7) Full Text Content Search, (8) Themed Store Buttons,  (9) Multiple Product Types (Standard, Subscription/Recurring Payment, External/Affiliate, Electronic Digital Delivery), (10) External Fulfillment House Notification, (11) Trials, Introductory Offerings or Setup Fees, (12) Complete Transaction Reporting, (13) Integrated E-Newsletter Marketing system, (14) Easy Product Content Descriptions, (15) Easy Product Image Management, (16) Included SSL Encryption, (17) Product and Inventory Reporting.